Page Loading Time Optimization

Situation

Page loading time across platform was not measured initially. When measured, it showed page loading time avg = 8.11 sec and Page Score Avg = 44.3 (web), leading to poor user experience and revenue loss.

Task

Established Page loading time dashboard for all customer-facing major pages, conducted analysis, and executed page loading time optimization drive in collaboration with design team, frontend team and content team.

Result

In 4 months, page loading time improved by 242% and page score got 1.45x better, helping to reduce dropout from pages and increase revenue.

My Contribution

• •Established Page loading time dashboard
• •Analyzed performance bottlenecks across platform
• •Led cross-team optimization drive
• •Collaborated with design, frontend, and content teams