Certificate was the key way to signal positive learning outcome among peers and becoming a major way to increase organic traffic. However, the sharing experience had technical issues and lacked proper tracking.
Certificate Public Page UI Fix and PDP Redirection, Certificate (Profile) section sharing issue fix, UTM parameter added to Certificate public URLs for data tracking, Paid certificate template change.
Within 6 months, increased Avg Certificates downloads by 66.11% and increased Avg visitors by 91.62%.